| Comments 
| Category: VFA Original
| 9/11/2008 10:49:04 PM CT
The current public sentiment clearly favors the democratic brand, but running blue could have dire consequences. In a previous article I looked at how the Minnesota Republican Party is exclusively using the color blue for their incumbent federal candidates up for reelection. Some pointed out that blue has almost always been the color of choice for campaign signs, and this appears to be true, at least as the primary color. My research revealed very little information about House and Senate signs, but I did stumble upon a wide assortment of past presidential signs dating back to 1964.
Sorting through the collection at 4President.org I stumbled upon a curious trend. Dating back to 1964 only four presidential nominees have ever ran a campaign in which their yard signs did not feature the color red; of these four tickets, only two were elected, Carter-Mondale (1976) and Reagan-Bush (1980). Interestingly the 1980 presidential election was devoid of the color red. That leaves just one loser, the McGovern-Shriver ticket of 1972.
1972: McGovern-Shriver (D) vs. Nixon-Agnew (R*)
1976: Carter-Mondale (D) vs. Ford-Dole (R*)
1980: Carter-Mondale (D*) vs. Reagan-Bush (R)
2008: Obama-Biden (D) vs. McCain-Palin (R)
A candidate with a blue sign, bearing no red has never defeated an opponent with a red, white and blue sign; this scenario has only occurred twice however. Still the statistics greatly favor the candidate who incorporates all of America's colors.
If we now look at the 2008 campaign signs it is apparent that Obama has a red, white and blue sign, while McCain's features blue, white and yellow. This year's race also marks the first time since 1960, possibly ever, in which a major party nominee has used yellow on their campaign sign. The meaning of yellow on McCain's sign is clearly meant to subliminally convey "support for the troops," of which McCain has clearly not supported [Source: 1, 2, 3]. If McCain was insistent on color messaging he perhaps could have sent a better message by using red instead. As it stands now, the odds are stacked against McCain.
The Red November
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